Course curriculum

  • 01
    Week 1
    Show Content
    • Introduction to Ads Manager
    • Setting Up Your Event Facebook Page
    • Facebook Ad Structure
    • Facebook Algorithm & Hacks
    • Budget Strategy
    • Facebook Ads 2019 Update Part 1
    • Facebook Ads 2019 Update Part 2
  • 02
    Week 2
    Show Content
    • Hashtag Optimization
    • Identifying Your Target Audience
    • Your First Campaign
    • Custom Audiences
    • Lookalike Audiences
  • 03
    Week 3
    Show Content
    • Engagement Part 1
    • Engagement Part 2
    • Engagement Part 3
    • Engagement Adverts Explained
    • Instagram Bots + More Artist Funnel Ideas
  • 04
    Week 4
    Show Content
    • Psychology
    • Music Marketing Funnels For Artists
    • Cold and Warm Audiences
    • Targeting Warm Leads
    • Lookalike Settings & Third World Countries Explained
  • 05
    Week 5
    Show Content
    • Facebook Groups For Events
    • Exclusion Audiences
    • Audience Insights
    • Branding Campaigns
    • Sharing Custom Audiences
    • Custom Conversions
  • 06
    Week 6
    Show Content
    • Direct Invite Like Funnel & Tools
    • Influencer Marketing Audits
    • Split Testing with a Client
    • Budget Threshold
    • Split Testing 101
    • Emailing International Artists
    • Email Signature
    • Emailing Fans + Fangates
    • Email Tracker
  • 07
    Bonus: Psychology of Marketing Secrets
    Show Content
    • Grabbing Your Audience's Attention via Persuasion
    • Deeply Influencing Potential Fans
    • Spreading Your Brand Like Wildfyre
    • Storytelling is the New Marketing
    • Marketing Through Empathy