Course curriculum

  • 01
    The Creative Link Facebook Algorithm Lecture
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  • 02
    Week 1: Artist Branding/Online Identity
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    • Week 1 Resources
    • Introduction
    • What Are Personal Brands and Why Are They Important?
    • Personal Brand Case Studies
    • Artist Brands
    • The Three Brand Images
    • Personal Facebook Profile
    • Building Your Presskit
    • Logo
    • Press Shots
    • Fashion and the Music Industry
  • 03
    Week 2: Networking
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    • Week 2 Resources
    • Introduction
    • Building Relationships With Local Promoters
    • You Got Booked: What To Do On The Night
    • DJ Residencies
    • Taking Your Residency To The Next Level
    • Negotiating Booking Fees
    • Building Industry Contacts Fast
    • Networking Hacks
    • DJ Promo Emails
    • Getting Blog Emails Fast
    • Getting Emails From Your Fans
    • Official Remix Case Study
  • 04
    Week 3: Building And Engaging With A Fanbase
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    • Week 3 Resources
    • Introduction
    • Facebook Reach And Engagement
    • Facebook Algorithm Explained
    • What Makes Engaging Content?
    • Attention
    • Four Steps To Viral Content
    • Bonus: Promoting Parties
    • Case Study: Kayzo
    • Case Study: Literally Fuck Genres
    • Merchandise
    • Spotify
    • Instagram Growth
    • Twitter Growth
    • Analytics Tools
    • SoundCloud Repost Networks
  • 05
    Week 4: Offline
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    • Week 4 Resources
    • Introduction
    • Purpose For Habits
    • Positive Habits
    • Success And Setting Goals
    • Building A Support Team
    • Building A Team: My Experience
    • Workspace
    • Entrepreneur Case Study
    • Travel and Travel
    • My Experience Touring (Axen)
    • Physical and Mental Health
    • Don't Worry About Others
    • Psychology
  • 06
    Week 5: Online Advertising
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    • Week 5 Resources
    • Introduction
    • Facebook Adverts: Audience Targeting
    • Facebook Adverts Placement & Budget
    • Facebook Adverts: Lookalike Audiences
    • Facebook Adverts: Split Testing
    • Facebook Adverts: How To Aquire Clients And Run Adverts For Them
    • Instagram Adverts & Links
    • Instagram Bots
    • Affinity Scores
    • Event Funnel
    • Events: Email Lists
    • Music Marketing Funnels For Artists
    • Cold and Warm Audiences
    • Targeting Warm Leads
    • Using Ritetag For Hashtag Optimisation
    • Instagram Bots + More Artist Funnel Ideas
  • 07
    Week 6: Becoming The Progressive Entrepreneur
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    • Week 6 Resources
    • Introduction
    • Pre Release Plan
    • During Release Plan
    • Submit Hub Campaign
    • Creating Your Own Value
    • The AM/PM Split
    • Offering Social Media Services
    • Picking a Manager
    • Picking a Booking Agent
    • Picking a Media Team
    • Picking a Publicist
    • Picking a Tour Manager
  • 08
    Psychological Strategies for Branding Dominance
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    • Building Your Tribe
    • Five Ways to Connect with Your Audience on a Deep Level
    • Discovering Your Values as an Artist
    • Seven Keys to Building a Loyal Fanbase
    • The Seven Stages of Storytelling
  • 09
    Visual Branding Secrets
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    • Making Quick and Professional Video Content on Your Phone
    • Make Eye-catching Visual Stills in Minutes
    • Transformer Visuals in Cinema 4D
    • Effecting 3D Visuals in Cinema 4D
    • Motion Capture Graphic Design
    • Audio Keyframing in After Effects
    • Designing Products in Photoshop